Some general nonsense and linkage from a bloke who spends his time leading technical projects at R/GA London, moaning about stuff like an old man, experimenting with bespoke liqueur making, drinking (and occasionally brewing) various types of brown booze, and riding a motorbike.
iBeacons essentially broadcast 3 pieces of identifying information - a UUID (e.g. a manufacturers ID or the ID of the beacon owner), a major ID (e.g. the ID of a group or “family” of beacons) and a minor ID (e.g. the ID of an individual beacon). And that’s about it - they don’t do anything else - they just sit there, saying their name over and over again.)
URLbeacons proposed by the Physical Web standard are different in that they will broadcast a single ID in the form of a URL.
The interesting thing about the URL-centric approach of the Physical Web project is that it allows any web-enabled device to interact with beacons without the need for an app to mediate the process.
iBeacon requires apps to subscribe to specific beacon UUIDs and to either know what to do when they encounter those beacons or to contact an external service to find out what (if anything) to do.
URL beacons cut out the app as middleman, and could allow the operating system itself to pull back standardised metadata from the broadcast URL and allow the user to choose what to do.
This could open up some very interesting possibilities for the future of location-specific interactivity - stay tuned for future updates, and keep your eye on the GitHub repo!
A good, simple explanation of why “we” (developers, creative teams, agencies) want to know the client’s budget up front.
Sure, there’s a strong correlation between the budget disclosed and the eventual quote in most cases, but in my experience (and there’s a good dozen years of that at play in this context) that’s likely to be due to the quote (and potentially the project scope) being massaged down to meet the budget rather than up to line the pockets of our expensive designer raw denim jeans with more filthy ill-gotten money to pay for our constant consumption of champagne, coke and hookers.