Some general nonsense and linkage from a bloke who spends his time leading technical projects at R/GA London, moaning about stuff like an old man, experimenting with bespoke liqueur making, drinking (and occasionally brewing) various types of brown booze, and riding a motorbike.
A good, simple explanation of why “we” (developers, creative teams, agencies) want to know the client’s budget up front.
Sure, there’s a strong correlation between the budget disclosed and the eventual quote in most cases, but in my experience (and there’s a good dozen years of that at play in this context) that’s likely to be due to the quote (and potentially the project scope) being massaged down to meet the budget rather than up to line the pockets of our expensive designer raw denim jeans with more filthy ill-gotten money to pay for our constant consumption of champagne, coke and hookers.
No, the next iPhone will almost certainly not kill credit cards.
It might streamline payment processes and precipitate the sidelining of traditional credit providers as the first point of user interaction in a given payment scenario, but it’s not going to kill credit cards (or other extant banking processes and tropes) any time soon.
What it might also do is catalyse the adoption of NFC-enabled payments via *all* appropriately enabled mobile hardware (including Android).
Also, iPhone users are not the whole world. Sorry to have to break that to you, lazy tech journos, but I’m sure you’ll learn to cope…
P.S. Capitalising Every Word In A Headline (Apart From the Word “the”) Is Incredibly Annoying. Cut That Shit Out Right Now.